Social media can be intimidating and confusing. Even if you use it every day personally, how do you use it to further your art career? How do you make it work for you and help you achieve your goals? 

Digital marketing expert Lauren Kozak will be joining IAA/USA on August 13th at 5PM to bring clarity to social media. She will be discussing:

· The differences between and benefits of: Facebook, Instagram,  Twitter, Pinterest, Behance, LinkedIn, Dribble, TikTok, and more.

· What is a marketing funnel and how it can help you drive sales

· How to authentically create a brand and express yourself on social media

With over 15 years of experience, Lauren Kozak is deeply knowledgeable about building audiences and influencing user behavior using social media and community. Lauren also specializes in data-driven marketing, establishes well-oiled community management teams and is more than a little obsessed with marketing funnels. She has delved deep into the psychologies of various desirable niche markets, including millennials, Gen Z, moms, content creators and superfans.

Lauren was marketing on social media before Twitter or Youtube had even launched. She started Britney Spears' Twitter from scratch, which soon became the third account to ever reach 1 million followers. At Los Angeles Times & Tribune Publishing, Lauren oversaw social media analytics, strategy and audience acquisition for all eight newspapers.

This webinar is open to current IAA/USA members. To join or renew your membership, visit the IAA/USA website here: https://www.iaa-usa.org/membership.